"In the Enterprise space, one of Microsoft's key go-to-market initiatives is via its Power of 3 alliance with Accenture and Avanade. To help drive opportunity for the 3 parties we enlisted the help of Slipstream to co-ordinate existing account knowledge and identify new incremental opportunities across a number of proposition areas. Perhaps not surprisingly there was some sceptism about whether tele-marketing at this level would really work. Slipstream however very quickly removed those fears with their market knowledge and credibility on the phones. The pilot was a roaring success, over delivering on the target and we are now rolling out the programme across other markets."
Partner Marketing Manager
Microsoft
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