“Channel loyalty and revenue generation cannot be left to chance” states latest White Paper.

Reading, UK (Jan 13, 2010) - Slipstream release new white paper "Strategies for Maximising Channel Performance”.

For any IT business with an indirect channel, the year ahead will present both opportunities and challenges. Opportunities may be presented by new products, new markets, and the resulting increase in revenue.

However, many vendors will find themselves confronted with the challenges of working with a channel that is a bit jaded, and only has a very few real revenue contributors. Many channel networks have been built up over time in an ad hoc manner, and extended through merger or acquisition. The result is, more often than not, a mixed bag of partners, many having a poor fit to the vendor’s current focus, and ineffective in generating revenue.

Slipstream has released a white paper which questions whether organisations have the right channel strategy in place to meet their revenue goals, and how the channel can be optimised as a key route to market. It provides useful insight into how ICT vendors can ensure that they are in the best possible position to achieve their aims, maximise the effectiveness of their channel, and achieve optimum ROI.

The paper is entitled “Strategies for Maximising Channel Performance” and can be found at:

www.slipstreamglobal.com/en/media/downloads