Channel Marketing

Channel Marketing is a particular speciality within the B2B marketing mix, allowing vendors to reach more customers, sell more products and, when executed well, deliver a higher ROI and positive brand experience through each layer of the channel structure.

Slipstream enables our customers to market to, through and with their channel partners, to create brand differentiation, win new partners and drive new business.

We create integrated channel strategies and campaigns that increase revenue, mindshare and loyalty, and that unify brand experience, communications, and engagement across multi tier, multi territory channel environments.

Our approach creates programmes that enhance performance through each successive channel tier, extending your brand value and generating demand from end-user markets.

Slipstream brings channel, creative, marketing, and technology expertise within a single agency marketing partner, to create channel strategies and programmes that align with channel goals, to:

• Improve internal sales and marketing capability
• Innovate distribution strategies and dynamics
• Increase 2nd tier channel performance, motivation and efficiency
• Inform end user markets to generate demand

Slipstream’s channel marketing programmes include: Sales and Marketing Enablement, Channel Communications, Incentives, Programme Management, Events and Channel Demand Generation.