Channel Marketing

Channel Demand Generation

Demand generation must align strategy, campaigns, messaging, sales channels, and markets to be effective in driving revenue and market share.

The need for effective lead generation is consistently one of the top issues raised within ICT channels. Channel partners frequently request marketing support to generate demand; and well directed and managed co-op marketing enables vendors to manage consistent and measurable lead generation.

Slipstream provides fully managed "campaign in a box" services to enable ICT vendors to drive consistent co-op marketing that delivers measurable pipeline revenue while protecting the brand. We build demand generation campaigns that combine market understanding, experience and best-practice processes to deliver measurable results.

Slipstream's co-op marketing programmes provide vendors and their channel with:

  • packaged marketing programmes to offer to channel partners, giving vendors direction and control over how and where co-op funds are spent
  • consistent delivery of brand and messaging across partners and territories, ensuring the same high quality and standard are applied across all campaigns
  • integrated campaigns including fully-managed services across telemarketing, email, direct mail, digital media, and events
  • closed loop follow-up and tracking, ensuring that campaign effectiveness and value is measured