Channel Marketing

Programme Management

In multi tier channel environments, maintaining information and pipeline visibility is a real challenge, making ROI difficult to measure. Slipstream’s programme management services put you back in control, providing both visibility and control.

Programme management is a critical component of an overall channel strategy, adding real value to both vendor and channel partners in accelerating the sales cycles and reducing time and cost.

Slipstream provides services and technology to enable:

  • Opportunity Registration Schemes - a framework to gain visibility of third party sales pipelines and activities which can be operated in conjunction with reward schemes.
  • Lead Generation, Management and Tracking - Slipstream has over a decade of lead generation experience, across sectors and industries, enabling vendors and channels to generate demand and measure and improve ROI.

 

  • Lead Nurturing and Closed Loop Tracking - lead nurturing is a critical component of sustainable demand generation, managing the progress and process of leads until ready for partner engagement to maximise results and return from marketing investment. Slipstream has developed our "Discover-Explore-Select" best practice for lead nurturing, which provides a framework for identifying and communicating with target customers as they progress through their buying cycle.
  • Co-op Marketing, MDF and Rebate Programmes - Slipstream creates and manages programmes to bring together vendor and partner budgets and resources, to drive value and results for both parties. Our channel, marketing, and technology skills and experience combine to provide web based tools that enable a self-serve, highly measurable and secure approach to creating and managing revenue generating programmes and campaigns.