Prospect Marketing

Closed Loop Tracking

Closed Loop Tracking provides insight and reporting across the entire marketing-sales spectrum, enabling organisations to measure, benchmark and transform their sales and marketing operations to demonstrate and optimise ROI.

Slipstream's closed loop tracking service enables organisations to measure and benchmark their sales and marketing effectiveness against best practice. It provides insight to campaign performance and response rates, and visibility of lead generation, lead conversion rates, sales acceptance rates, and sales win-loss rates across sales channels.

 

Slipstream provides Closed Loop Tracking for our clients to ensure that:

  • Leads from all campaigns and sources are consistently qualified, tracked and followed-up by the sales channel
  • Campaign responses, conversion rates, and flow of leads through the pipeline are tracked and measure
  • Sales and marketing management have full visibility and accurate reporting so that campaign ROI and sales engagement can be measured