Services

Data

Accurate and up to date information is critical to the success of sales and marketing campaigns, so needs to be managed accurately and consistently. Slipstream's data team brings years of experience of handling data, and an understanding of the business context and value of your data.

Slipstream's services include:

Target market assessment
Effective marketing strategies are dependent on clear and objective understanding of target markets. For strategies to be successful, they must identify the size and potential for specific market segments. 

Segmentation and analysis
Slipstream assists our clients in segmenting, modeling and analyzing market and customer data to identify market segments, and provide insight to guide customer and prospect marketing strategies.

Reporting, insight and analysis

  • Campaign coverage analysis 
  • Data usage, quality and integrity
  • Campaign reporting
  • Customer and market insight

Data Preparation
Marketing campaign results and effectiveness are heavily dependent on accurate and reliable data for target markets, whatever marketing media is used. Slipstream has a range of tools and processes to enable our clients to build data to support ongoing targeted sales and marketing campaigns.

  • Data acquisition through list purchase, or bespoke list-build services
  • Data build and profiling to enrich or extend information held on key target markets or accounts
  • Data cleansing using automated and manual processes to increase data quality and accuracy
  • Data de-dupe, merging, and consolidation

Data Validation
Ensuring integrity of valuable prospect and customer data is essential to maintaining trust and adhering to data and information regulations. Our data services ensure that internal requirement and external regulations are maintained each time data is extracted, merged, or updated.

  • Suppressions and gone-away processing
  • Data compliance for CTPS, data protection regulations, opt-in, opt-out

The first step to optimizing your data is gauging the extent of the problem with a comprehensive Data Health Check